Internship Projects

I completed my 499A Professional Internship at The Will Group, a full-service solutions provider specializing in engineering, infrastructure, warehouse services, program management, and distribution. During my internship, I contributed across various marketing initiatives, supporting the team with content creation, campaign development, and strategic planning. This experience allowed me to expand my professional portfolio and gain hands-on experience in a dynamic, fast-paced environment.

Monthly Newsletters

Each month, I create an internal newsletter for The Will Group to keep all employees informed of company news, project updates, and key announcements. This initiative ensures that team members who do not use social media still stay connected and engaged with relevant information across the organization. Click here to view my best example

LinkedIn Articles & Thought Leadership

I launched a LinkedIn content strategy for The Will Group featuring long-form articles on best practices, project highlights, and partnerships. This approach positioned the company as a thought leader in our industry, while also boosting visibility, increasing engagement with external audiences, and generating quality website leads. Click here to read one of my favorite articles, reposted by the Illinois Manufacturers’ Association.

Case Studies

During my internship, I prepared and conducted interviews with sales representatives to develop case studies showcasing major projects across each business unit. I also supported our website rebrand by reformatting and updating case studies to align with current brand standards.Our case studies are featured on the company website and also serve as a valuable sales enablement tool for our sales team. Click here to view an example.

Email Campaigns: Constant Contact

During my internship, I gained hands-on experience managing planning active email campaigns and use real-time metrics—such as open rates, click-throughs, and response rates—to refine our communications strategy. I developed proficiency with Constant Contact and contributed to audience targeting by researching and compiling contact information for a diverse range of stakeholders. Click here to few a language plan for an email campaign our marketing team created.

05 Event Preparation

I supported event preparation by creating marketing materials, social posts, and organizing handouts for booths and workshops. I also improved our Q&A process by introducing a scannable QR code in attendee folders, making it easier for participants to access and submit questions digitally.

06 Social Media Content Creation

I managed and executed biweekly social media content planning, ensuring a diverse mix of content formats including articles, images, videos, and project highlights. I also wrote engaging captions tailored to each post and consistently tagged relevant stakeholders and partners to maximize visibility and engagement. Click here to view an example of a finished media schedule.